So you're thinking about running for office?

First of all, congrats on even thinking about running! That’s huge. Deciding to put yourself out there takes guts. But let me tell you something upfront: no one can hand you a perfect playbook for your campaign. Why? Because every race is different. Your campaign will have its own unique twists and challenges.

That might sound overwhelming, but it’s actually a good thing. If you’re honest about what makes your race unique, you can apply some tried-and-true principles to make the right decisions for your situation.

Here’s What You Need to Think About

Turnout: Who’s Actually Voting?

When to put the spotlight on your opponent.

For smaller races, the shift from focusing on yourself to drawing contrasts with your opponent—whether subtly or overtly negative—depends on a few key factors you should consider in advance.

Aligning your plan with goals, strategies, and tactics.

This worksheet builds on the SMART Goals methodology and helps you develop a more comprehensive plan for achieving your objectives. By diving deeper into goals, strategies, and tactics, you’ll be better equipped to move forward with clarity and focus.

Step-by-Step to an Email Ask

A great fundraising email isn’t just about asking for money—it’s about inspiring action. Your supporters want to be part of something bigger, and the right message makes all the difference. This worksheet breaks down the key elements of a strong fundraising email, from crafting a compelling subject line to making a clear, confident ask.